Conversational Marketing for Higher Education eCourse

  • Course
  • 18 Lessons

In a world full of immense choice, the student has more power to customize their journey to enrollment today than ever before. This e-course is designed to help empower you with the context, strategies, and tactics for how to implement Conversational Marketing into your school’s overarching marketing strategy.
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Contents

Session 1: What is Conversational Marketing?

Lesson 1: An intro to the course
Preview
Lesson 2: Conversational Marketing : A Framework That Aligns With How People Buy
Preview
Lesson 3: How Conversational Marketing Applies to Higher Ed

Session 2: Why Conversational Marketing Works for Higher Ed Student Recruitment

Lesson 1: Why You Don’t Just Need a Prettier Website
Lesson 2: How Conversational Marketing Reduces Friction in the Student Journey
Lesson 3: Examples of Conversational Marketing Playbooks
Lesson 4: How Conversational Marketing Fits into Your School’s Strategic Enrollment Marketing Plan

Session 3: How to Create a Conversational Marketing Strategy for Your School

Lesson 1: Understand Today’s Student Journey
Lesson 2: How to Start Crafting Your Conversational Marketing Strategy
Lesson 3: A Guide to Creating Conversational Marketing Playbooks

Session 4: The Technology Stack You Need to Do Conversational Marketing

Lesson 1: What Platforms and Tools do You Need for Conversational Marketing
Lesson 2: How Conversational Marketing Technology Connects to Your CRM and SIS
Lesson 3: What Insights Can You Learn with an Integrated Tech Stack?

Session 5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

Lesson 1: How to Make Your Communications More Conversational
Lesson 2: How to Make Your Chatbots Fun — And Why You Should
Lesson 3: How to Make Your Texts Stand Out
Lesson 4: How to Write Emails That Get Opened

Session 6:

Closing Remarks