In the introduction to the Mastercourse on How to Market a University, you will meet your guide, Terry Flannery.  Terry has worked for nearly four decades in higher education, and for the last 25 years has been a leader in higher education marketing, having served as the Chief Marketing and Communication Officer at three universities.  

In 2021, she authored a book called How to Market a University, which is helping higher ed leaders to organize, lead, resource, and measure their marketing efforts. It is also helping CMOs and their leaders to have thoughtful discussions about how to build value and support institutional goals.

This course, which is supported by the sponsorship of four higher education marketing agencies whose work Terry respects and admires, builds on the ideas in the book to elevate your understanding and performance in institutional marketing.

Each session of this course will dig into some of the most important ideas in the book, chapter by chapter, and give you opportunities to think a little more deeply and apply them to your work. 

Every session will have learning outcomes, around which the content is designed, as well as “sprint exercises” which are brief opportunities to get your creative juices flowing around the topic and how it applies to your work. 

You will occasionally hear from guest experts who are some of the leading thinkers in the field, to get their take on topics in the course, and there will be opportunities for additional work, what we call “extra credit,” to help you go more deeply into a specific topic after the class.

This course was made possible by SimpsonScarborough, Mindpower, DD Agency, and Ologie — a few of the leading higher education marketing agencies. It would not have been possible without their incredible support.