Lesson 2: How to Write, Format, and Send Communications That Generate RSVPs

In this lesson, discover how to craft messages that inspire event registrations. Uncover helpful frameworks that enrollment marketers can use to stand out from the sea of email sameness and garner insight into email marketing benchmarks from DD Agency’s 2021 Enrollment Marketing Benchmarks Deep Dive Report. Finally, discover how to evaluate email performance to determine whether your subject line, email design, or content offer needs to be reworked!

Lesson Resources:

  • DD Agency’s 2021 Enrollment Marketing Benchmarks Deep Dive Report



How to Run Unforgettable Recruitment Events in a Digital-First World

Buy nowLearn more

Session 1: What makes for a worthwhile virtual event?

  • Lesson #1: How to Plan a Virtual Event
  • Lesson #2: How to Structure Your Virtual Event
  • Lesson #3: How to Create Content that Sparks Engagement During Your Event

Session #2: How to Nail Your Pre-and-Post-Event Marketing Strategies

  • Lesson 1: How to Successfully Promote Your Event Across Facebook, Instagram, and YouTube
  • Lesson 2: How to Write, Format, and Send Communications That Generate RSVPs
  • Lesson 3: How to Follow Up with No-Shows and Inspire Them to Convert

Session #3: The Tech Stack You’ll Need for Optimal Event Execution

  • Lesson 1: How to Select a Virtual Events Platform — Meet Unibuddy Live
  • Lesson 2: How to Create a Safe, Secure, and Memorable Event