How to Market a University with Terry Flannery
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How to Market a University

Course Intro: Why Marketing?
Session 1: The Basics: What is Marketing, and How Do We Do It in Higher Education?
Session 2: Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure
Session 3: The Foundation: Market Research to Assess the Current Brand and Set Goals
Session 4: What’s the Big Idea? Developing Brand Strategy and Expression
Session 5: Integration of the Brand Across the Institution
Session 6: Digital U: Marketing Higher Education in the Digital World
Session 7: Measuring Results and Progress
Session 8: Marketing Investment and Return on Investment
Session 9: The Future of Higher Education Marketing
The Founding Fathers of Higher Education Marketing: Michael Stoner
The Founding Fathers of Higher Education Marketing: Bob Johnson
The Founding Fathers of Higher Education Marketing: Robert Moore
The Founding Fathers of Higher Education Marketing: Tom Hayes

How to Market a University with Terry Flannery

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