Lesson 3: What is Site Search?

43% of users will head straight to the search bar, and they’re 2-3 times more likely to convert. In this lesson we’ll tell exactly what site search is, and its role in delivering a great student experience. 

How to Reduce Friction on Your Website and Compel Students to Enroll: Site Search 101

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Session 1: Why Site Search Matters in Enrollment Marketing

  • Lesson 1 & 2: How To Make the Most of This Course
  • Lesson 3: What is Site Search?
  • Lesson 4: Why Site Search Isn’t Just For IT

Session 2: How to Help Your Website Visitors Find What They’re Looking For in Seconds

  • Lesson 1: How a Search Engine Works
  • Lesson 2: What to include in your institution’s search
  • Lesson 3: What Functionality You Need to Succeed in Today’s Higher Ed Landscape

Session 3: How to Make Your Website Pages Function Like Google SERPs

  • Lesson 1: Reducing Search Exits
  • Lesson 2: How to increase conversions and leverage your campaigns in your search results
  • Lesson 3: The power of promoted results & good search design

Session 4: How to Take Charge of Website UX and Prove ROI with Search

  • Lesson 1: Best Practice Case study: How to 5X Your Goal Value
  • Lesson 2: How to Make a Small Budget Stretch with Search
  • Lesson 3: How to Deliver Meaningful Experiences and Put Macro-Personalization within Reach
  • Closing Thoughts