Lesson 1: Reducing Search Exits
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How to Reduce Friction on Your Website and Compel Students to Enroll: Site Search 101
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Session 1: Why Site Search Matters in Enrollment Marketing
Lesson 1 & 2: How To Make the Most of This Course
Lesson 3: What is Site Search?
Lesson 4: Why Site Search Isn’t Just For IT
Session 2: How to Help Your Website Visitors Find What They’re Looking For in Seconds
Lesson 1: How a Search Engine Works
Lesson 2: What to include in your institution’s search
Lesson 3: What Functionality You Need to Succeed in Today’s Higher Ed Landscape
Session 3: How to Make Your Website Pages Function Like Google SERPs
Lesson 1: Reducing Search Exits
Lesson 2: How to increase conversions and leverage your campaigns in your search results
Lesson 3: The power of promoted results & good search design
Session 4: How to Take Charge of Website UX and Prove ROI with Search
Lesson 1: Best Practice Case study: How to 5X Your Goal Value
Lesson 2: How to Make a Small Budget Stretch with Search
Lesson 3: How to Deliver Meaningful Experiences and Put Macro-Personalization within Reach
Closing Thoughts