Lesson 1: An intro to the course

The way that students discover, research, consider, and apply to college is dramatically changing. Gone are the days when the journey to enrollment was linear and could be controlled more or less by the institution.


In a world full of immense choice, the student has more power to customize their journey to enrollment today than ever before. This e-course is designed to help empower you with the context, strategies, and tactics for how to implement Conversational Marketing  into your school’s overarching marketing strategy.

Conversational Marketing for Higher Education eCourse

Buy nowLearn more

Session 1: What is Conversational Marketing?

Session 2: Why Conversational Marketing Works for Higher Ed Student Recruitment

Session 3: How to Create a Conversational Marketing Strategy for Your School

Session 4: The Technology Stack You Need to Do Conversational Marketing

Session 5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

Session 6: