The way that students discover, research, consider, and apply to college is dramatically changing. Gone are the days when the journey to enrollment was linear and could be controlled more or less by the institution.

In a world full of immense choice, the student has more power to customize their journey to enrollment today than ever before. This e-course is designed to help empower you with the context, strategies, and tactics for how to implement Conversational Marketing  into your school’s overarching marketing strategy.