Conversational Marketing for Higher Education eCourse
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Session 1: What is Conversational Marketing?

Lesson 1: An intro to the course
Lesson 2: Conversational Marketing : A Framework That Aligns With How People Buy
Lesson 3: How Conversational Marketing Applies to Higher Ed
Session 2: Why Conversational Marketing Works for Higher Ed Student Recruitment

Lesson 1: Why You Don’t Just Need a Prettier Website
Lesson 2: How Conversational Marketing Reduces Friction in the Student Journey
Lesson 3: Examples of Conversational Marketing Playbooks
Lesson 4: How Conversational Marketing Fits into Your School’s Strategic Enrollment Marketing Plan
Session 3: How to Create a Conversational Marketing Strategy for Your School

Lesson 1: Understand Today’s Student Journey
Lesson 2: How to Start Crafting Your Conversational Marketing Strategy
Lesson 3: A Guide to Creating Conversational Marketing Playbooks
Session 4: The Technology Stack You Need to Do Conversational Marketing

Lesson 1: What Platforms and Tools do You Need for Conversational Marketing
Lesson 2: How Conversational Marketing Technology Connects to Your CRM and SIS
Lesson 3: What Insights Can You Learn with an Integrated Tech Stack?
Session 5: How to Craft Conversational Messages — A Collaborating Brainstorm and Branding Exercise

Lesson 1: How to Make Your Communications More Conversational
Lesson 2: How to Make Your Chatbots Fun — And Why You Should
Lesson 3: How to Make Your Texts Stand Out
Lesson 4: How to Write Emails That Get Opened
Session 6:

Closing Remarks

Lesson 2: Conversational Marketing : A Framework That Aligns With How People Buy

Schools spend hundreds of hours thinking about how to get new prospects to their website….but very few figuring out what to do once they actually get them there.

And that’s where the Conversational Marketing Framework comes in handy. In this lesson, learn what the Conversational Marketing Framework is and how it aligns with the way people buy things today.